The Matrix, AR, VR, it is all great stuff. Solid tech and it is great to use to find all of the bugs and crannies that the corpos tend to overlook.
But we also have to look cool when we are in there! Our avatars are just a part of our personalities, y'know? Do you take to the net as a cute little rabbit? Do you hop on as the badass video game character of your dreams? Maybe you are a walking billboard! The possibilities are endless!