Pretty much what Namikaze said.
There are archetypes, which are general roles that people can fit in to, but honestly there is no "best" build. There are different flavors that are all roughly equivalent, but no best one. For example, you could have 20 (drastically or subtly) different Street Samurai builds that are all good, viable, and fun to play. Ditto with Face (in fact, you could have many more, due to mundane, adept, magician, and mystic adept builds). The same is true for pretty much every build.
Honestly, the best thing to do is post a sheet, and people will help critique and improve upon it. If you are confused about where to start, think about a concept, and search this subforum for a similar build. That might give you some ideas.