"You can stop talking now. Really. Stop. I have a Uzi."
Media coverage. Put the game out on the trid, one of the side stations (sort of like G4/TechTV for a modern equivalent) or pay-per-view. Put in whatever delay the broadcasters need to add overlays, so that the viewers see the 'weapons' and such for each player -- in other words, they see what the players see. Include an option to 'ride' with a particular player, seeing the game through their eyes. (Encourage those playing to link their image-linked gear to the recording system, perhaps with a pay incentive.)