Picked up my copy of No Future, yesterday, and I already have plans. Lump me in with the "folks who loved the hell out of Shadowbeat", and until No Future my favourite supplement so far for 5e was probably Market Panic. More than anything, it's the details of the Shadowrun world that attract me to the game and I'll throw money at anything that gives me more on the daily life and the stuff outside running the shadows. Those sessions where my players are just living out the quiet and personal dramas of their own lives are the sessions I love to run the most. A couple of the PCs in my campaign are big trid watchers. Neil The Ork Barbarian is very popular (two of them also regularly play the MMO Age of Neil: Barbarian Adventures), and Karl Kombat Mage gets a mention from time to time. Between myself and the players we've made up some trids to add to the world like 'Drone Wars' and 'Gunhaver and the Shadow Commandos', but having some canon series with details all made up is lovely and I'm already planning to have my players recruited for a special episode of Berlin Nights shot on location in Seattle. What brings Wolfgang Richter to the UCAS? Who knows! Who cares! What matters is the runners are gunna be on trid, provided they keep Wolfgang alive.
My campaign also takes place against the lead up to the Seattle Olympcs and some of the sports info gives a helpful insight into how the Olympics may have changed by whatever year we're in. I forget. Anyway, it seems team sports are the minority of events in the Olympics* but some of them get some coverage in No Future and that's good plot fodder. The closer we get to the olympics, the more need there will be for some friendly competitive sabotage between nations.
*I think. Honestly, I've haven't watched the Olympics since 1996 when it replaced my morning cartoons and meant I couldn't watch Scooby-Doo. I've had a grudge ever since.