The pdf plus physical book offer at battlecorp is $63, which certainly beats $25 for the pdf and another $50 for the physical book (all subject, granted, to the vagaries of the exchange rate -- never know if it will be better or worse when the physical book comes out, and how much the local game shop might absorb ....). So it seemed like a deal worth pursuing, but in the end I'm not willing to fight a wonky web page for long.