Since your average-Joe Matrix-user is going to be the lazy, impatient type when it comes to doing things online, they'd want fast,
fast, fast. When they tap an ARO, they want to be there
yesterday. None of these nonsense transitions, just
poof and you're there.
If they're doing things in AR, or just using their commlink's display (most people do), then it really doesn't matter. They tap the ARO, and the appropriate page opens up. It's like what a lot of people do nowadays, when they get a new computer. First thing they do is turn off all the little transitional animations when new windows open up. (Me, I leave 'em on. Appeals to my aesthetic sense.)
The guys who go VR? Well, there's a good chance they've got a Reality Filter program, and one of the easiest things to do with it is change the basic views when moving around. So, hackers get to make the transitions look like whatever they want. You want to look like you're zipping through old-style phone lines? Done. A big glowing portal? Easy. A wild ride above the digital wasteland? You got it pal.
It's another step in the Iconeracy that is a staple of Cyberpunk and the dystopian future (Basically, Functional Illiteracy because you recognize all the little icons and graphics you need to manipulate your way though every day life).
Yep. I'm sure that the Sixth World has a lot of people who can't read or write past the "text abbreviations" stage. Everything they do is AROs, pre-rendered icons, and "KTHXBAI".