It could be a smuggling front. Even with their blood sports I’m sure wrestling would still be huge in Aztlan (former Mexico) so it could be either a resistance cell or support the regume’s agenda in North America.
There are dragons running nightclubs, music production companies and entertainment centers so why not a wrestling association?
It could be a Shadowrunner front, as a way to get easier across the borders. “Those implants are to enhance the violence and glamour of the show, Mr. Border Patrol Office. This Combatware definitely will not be used for other purposes than showbiz!”