Shadowrun

Off-topic => Off-off-topic => Topic started by: Zwischenzug on <09-30-14/1259:43>

Title: Shadowrun style marketing is here
Post by: Zwischenzug on <09-30-14/1259:43>
http://arstechnica.com/business/2014/09/facebooks-super-powered-ad-platform-will-track-users-on-and-offline/
Title: Re: Shadowrun style marketing is here
Post by: AJCarrington on <09-30-14/1513:38>
Boy, I sure do feel better now...hmmm...wondering who put that thought in my head... ::)
Title: Re: Shadowrun style marketing is here
Post by: Namikaze on <09-30-14/1716:35>
Man, all the options out there for <favorite product> are a bit overwhelming.  You know what would be great?  If I didn't have to weigh the pros and cons of all those <favorite product> choices.  That's why I rely on Atlas software - it takes the weight out of weighty decisions!  Let Atlas shoulder the load.
Title: Re: Shadowrun style marketing is here
Post by: Fenrir on <10-12-14/0806:37>
I don't get it, why is this Shadowrun styled?
Title: Re: Shadowrun style marketing is here
Post by: Namikaze on <10-12-14/1314:09>
Ever heard of Horizon, Fenrir?  They have this marketing strategy that utilizes their program called P2.0 (Pito) to analyze your every action and then provide AR marketing to the consumer that is hyper-tailored to the consumer's wants.  For example: If you go into a pet food store, and you have an iguana at home, you'll get ads for crickets and maybe some new iguana cage that's guaranteed to make your iguana happy.  In fact, your iguana would be sad if it didn't get this new cage.  And your iguana posts a picture of his sad face on your P2.0 feed at the same time.

This Atlas software is going to attempt to bypass the restrictions on tracking consumers in an effort to make a more complete picture of the consumer and target the advertising.  Right now, if you use your cell phone, your computer, and your laptop for browsing and shopping, all of those three sources track your purchases and such individually with cookies.  If you sign into the site on all three devices, the site can track you on their end regardless of your device.  The next step is to track you from site to site, which is where Atlas comes in.  Currently, if you sign into a site using Google+ or Facebook, Google or Facebook can track your activities.  Atlas is going to try to make it so that you don't have to sign in to anything for Facebook to track your activities.
Title: Re: Shadowrun style marketing is here
Post by: Red Rivka on <01-18-15/0847:49>
I will not stand for this slander of the corporations. Oh, sure, they brazenly manipulate us like so much krill, but think of all they do for the community. You think you could do better, chummer?

If you can't tell whether I'm serious...check out my dang ol' forum name.