A lot of people only use the Chameleon Coating for cloaking purposes.
AR134 offers this fun alternative use for vehicles (but I would apply that to other surfaces, too):
"...allowing the colors of the vehicle's exterior to be altered at will. The vehicle can, for example, have moving billboards on the exterior to earn a little extra nuyen, or elaborate color and art schemes which can be changed when something new has been downloaded from the Matrix. The vehicle can quickly change exterior colors in order to impersonate a delivery vehicle/drone, or it can be altered in order to blend..."
That means you can use the coated surface to display any kinds of shenanigans, pseudo-normal clothes etc.