I just disagree that spell name is an intention of anything, is all. Spell name is given no significance anywhere in the text. Every spell in the book could just as easily be named Spell #1, Spell #38, Spell #Apple, and their effects and restrictions would still be identical to the way they are now. Looking through spell creation, I just don't see from a rules standpoint how name has anything to do with the process. I'd definitely not call discounting it as a rule factor perverse.