This is one of the times that I
really, really wish that the Corporate Guide had included numbers the way the previous two versions did. It becomes
so much easier to say 'well, Horizon's PR machine is gonna trump Aztechnology's' when you see that HOZ has a 12 and AZT has a 10. (Everyone else has an 8 or less.

)
Also, just because Horizon has new techniques doesn't mean that they ignore the old ones. Or that AZT is going to be able to kick around news agencies -- because, see, most of them are already owned by other megacorporations, and all of
them are going to be tooting the Horizon-designed horn. I'd actually look for an increase
against Aztech media outlets in the very near future due to this.
Regarding the whole 'food' issue, well -- yes, Aztech is a major producer of Consumer Goods, which includes food. Aztechnology is not the
only producer, and corporate and national memory goes a
long way. Aztech runs the risk, if they nudge the price of their food products
too high, of getting the various food-producing companies outside Aztlan borders nationalized. Corporations lobby nations with the argument of 'your citizens are starving, they're doing this deliberately, THEY did it to YOUR companies, just do it to the ones of theirs that'll feed your people' and suddenly Aztech's Consumer Goods rating goes from an 8 to a 2. Then the corps buy the companies off the nations at pennies on the dollar.
Remember that you aren't talking Aztechnology vs. Horizon here, CanRay. You're talking Aztechnology vs EVERYONE, with Horizon being the front man (but not the only man) on this one particular thing, i.e. selling how bad Aztechnology is to the Man On The Street. Ref. Ensenada Strike at what happens when all the other kids on the playground get seriously pissed off at the one bully and decide they're not gonna take it any more.