If you checked my video
I talk about doing some runs, and setting different hooks for the players to get involved in.
Let me give a small example.
in the one group I did as a shadowwalking group
https://www.youtube.com/watch?v=vnGHgG74kQE&index=1&list=PLTUzeOuClQNEzW6KTdge1VaKdX2OmZx92First run, protection job vs "not leon" and "not mathilda" attempting to assassinate the protection target, group succeeds but doesn't kill the npcs
pc's interacted with some vory guys, one pc has wanted vory
second run retrieve corpse for Johnson
drop off was at a warehouse with some vory next to it. One player had wanted vory
third run was a sorta opportunity run as two of the players had a sit down about 'what was up' with the vory
I put a bounty target in front of them to see if they would go for it
forth run was their fixer calling them to do a protection job on him as he was under pressure from some yakuza (he was yak associated)
The folks who took the bounty on their fixer were the same pair from the first run.
That is where it gets interesting. Because those npcs and pc's have history so when the 'not leon' shows his face near where they are, they know 'not mathilda' is around as well. characters roleplay with leon, he offered to set them up with a better fixer for handing him over. Was completely professional and well meaning. Meanwhile the other half of the team is trying to get their fixer out and find mathilda through the matrix and drones. The techno going hot sim does some back and forth hacking with her, ends up getting marked twice because of failed rolls, and the sniper shoots the techno through the wall forcing a burned edge scenario
5th run involved some mafia goons to try and get their fixer back in the yakuza's good graces
Ended with one of the runners on a boat with a mafioso goon getting his face punched in. Team switches modes to a rescue operation.
And you know how much of that I planned? Scripted out? wrote down in advance? Plotted?
ZERO
My players and I crafted that story together. Each persons actions contributed to it. Each person was a driving force towards the end that they were going to craft. Their choices mattered. WE set hooks, we pulled on parts of the game that were interesting to make things more interesting.
They ended up recovering a vegetable state techno who's mind was stuck in a resonance realm and went on a resonance adventure to make her whole again. They made friends with a changeling, who hated what she was. Went down into the ork underground and broke up a cult that involved shadow spirits.
I literally have hours and hours of helping new people get into shadowrun. Its all over my youtube channel.
But thats fine, you don't want my help