One can hope, but honestly they probably won't. The likes of EA and other AAA publishers have been far removed from games consumers for decades. It takes the likes of the main stream news and a big kick in the stocks prices for them to even temporarily backtrack, spouting bald faced lies all the while. They simply wait for any furor to die down, maybe kill/reorg a production studio and go right back to it.
My hope is that at some point the AAA industry somehow manages to all do something despicably heinous all at the same moment, like say for the holiday season, and manages to burn down the whole establishment in one go. Otherwise the giants can easily afford to let any one of the band take a few beatings while the rest plow merrily on takeing everything the can from the consumer. Today it's EA, another day Activsion, another Ubisoft, ect. So long as they take there lumps in turns nothing will change.