As I said, I would prefer metal for durability, but just because YOU can do something doesn't mean "anyone can do it", and the fact of the matter remains that pre-painted will open up a wider customer base for sales. Not to mention that despite you're BS drivel, pre-painted look perfectly fine.
Hey, a but harsh. Also, I'm not sure pre painted is a bigger market. Seems to me hat, locally, warhammer, horde, war machine ect are more popular. Pathfinder pre painted sell ok, but only to pathfinder players (a myself looking for elemenatls miniatures). I am a terrible painter, I destroy brushes quickly and my glue keeps drying up. But I'm still painting imperial guard minis for my shadowrun game. And strangely enough, the more I paint, the more I enjoy it.
Also, people will want to customize their mini and thats a big draw for some people. I would love this produ to bring in some more players from the other wargames. It has a lot of potential there. I would certainly play it at my lfgs and run demos just for this.